POSTED ON 12/17/2018 IN
BY Megan Spencer
Whitemeadow ready to Inspire and Impress at JFS 2019
It’s been a busy year for Whitemeadow. 2018 has seen us invest more in our infrastructure, technology, people and products than ever before. We now have arguably the best facilities in the industry, along with a team of people who we believe are the most creative and dedicated in the UK upholstery manufacturing sector. “This team is now fully focussed on creating an array of new products for the 2019 January Furniture Show, where we will be showcasing more new products than ever before, with a few surprises thrown in for good measure!” commented Design Director, Paul Ainley.
Sales Director Paul Wesson said “The 2018 January Furniture Show was our biggest and best show to date, and it’s hard to imagine how we will top it, but having seen what the team are working on, we are confident that 2019 will be bigger and better! This year we are also rolling out a targeted marketing campaign to ensure that we attract the highest quality customers the show has to offer”.
Following on from the successful launch of the Whitemeadow Bed Stand in 2018, we are looking forward to continuing the success with a range of new upholstered bed frames, in new fabric stories, accompanied by selection of new accent furniture from our recently launched Accent Range.
We were delighted to hear from the organisers of the show that the number of pre-registered visitors for the 2019 show is at a record level, up by 50% for the equivalent time last year. We say bring it on! We look forward to see our existing customers to hear all about what’s happening in their stores and introduce them to our new ranges, and we can’t wait to meet potential new customers whom we hope we will be working with in 2019.
For the third consecutive year, Whitemeadow attended one of this country’s largest and singularly most important furniture shows at the NEC - JFS 2017.
The show provided us with the backdrop in which to launch of our Spring/Summer 2017 upholstery collection with a number of significant and very positive surprises for the trade to witness and secure orders against.
One of our surprises to the trade was the association with Content by Terence Conran, a design-led brand famous for their owner’s reputation as one of this country’s most successful entrepreneurs and designers; Sir Terence Conran.
We presented four designs among an array of complimentary accent pieces from their collection. This certainly caught the attention of retailers which reflected in the number of orders placed for this upholstery collection, from both established and new accounts.
It was pleasing to hear our customers commenting that we had some of the strongest and most comprehensive design styles at show, with the quilted, multi coloured ‘Tutti Frutti’ range generating much interest.
Other models which courted a strong order book and positive reaction included our ocean themed, Bossanova, Alongside a myriad of new models such as Malvern, our classy scrolled arm model, Lola, our more compact transitional product with a fresh floral fabric story, and Lyon in Marine Teal and contrastic bold geometrics, taking a nod at American sixties styling.
Many thanks to all customers who paid a visit to the Whitemeadow Stand this year, we look forward to delivering your new floor displays over the coming months.
Next Stop – The Manchester Furniture Show, July for the Autumn/Winter 17 collection.
We kicked the new year off in style by attending one of the country’s largest and most important furniture shows at Birmingham’s NEC – the January Furniture Show.
Launching our brand new bed stand, and bringing some of our latest designs along, the show provided the perfect opportunity for us to launch our Spring/Summer 2018 upholstery collection and get valuable feedback from leading UK retailers.
It also allowed us to get a sneak peek of what to expect from the world of furniture this year. From industrial accents, to edgy, geometric prints, here’s some of the top trends we spotted at the JFS 2018….
Show Some Leg
Tapered legs continue to appear across all kinds of furniture. From upstanding sofas, coffee tables and even beds, retro angled legs are delicately shaped to appeal to modern audiences. The style helps to create the look of space in a room by letting light travel around furnishings, ideal for open plan living, as highlighted here beautifully by the new Alfie Chair from the Content by Terence Conran range.
The Tweed Evolution
Tweed will no longer be classed as an old man’s fabric, as the Scottish style returns. Sofas are making the best use of the fabric, creating statement pieces for contemporary, country styles that can be dressed up and down with different pattern cushions and textures. The Aster corner sofa in new fabric Aspen Mustard was very well received by many visitors to our stand.
The plush revolution continues as velvet adorned most pieces at the show. The lavishly soft fabric covered bed frames and sofas, in shades of deep greys and blue, with some pieces displaying intricate button tufting for added luxe, targeting a younger audience. Our brand new Ellen bed was one of the stars of the show, displayed in new fabric Lumino Turquoise.
Sofas and beds are going into the deep, with dark shades of blue injecting rich opulence into pieces, from luxurious dressing chairs to classic chaise lounges, perfect for the warmer, brighter months and the fashion conscious. Another new model, Boston, in Plush Indigo, worked beautifully with our new scatter cushion fabric, Nevado Indigo.
A Dash of Mustard
With the ultra-fashionable mustard taking centre stage this year, a splash of colour has been injected into the season. Mustard helps to add texture to pieces, as well as being subtly threaded through fabrics to suit those less adventurous. We really went to town on the Whitemeadow upholstery stand, injecting splashes of colour on the walls and through accessories to compliment the ranges.
Geometric patterns are using the seasons most popular shades to create bold, statement pieces of on-trend furniture. Appealing to whole host of audiences, there’s a pattern to suit anyone’s tastes. We love the Andrew Martin fabrics we used to create an 'Antique Explorer' theme in our central room on the stand.
Laying in Luxury
Luxurious, plush and velour are the three words to be associated with beds. Huge, caved, bed stands coated in luxurious velvet add glamour, working to create stand-out pieces, while some styles opt for a rolled, Chesterfield style foot for a classic, understated look. The new Louis bed blends the very best of contemporary design with grown up glamour, presented at the show in new Shetland Navy fabric.
Many thanks to all customers who paid a visit to the Whitemeadow Stands this year, we look forward to delivering your new floor displays over the coming months.
Keep up to date with where we’ll be heading next and all other Whitemeadow Furniture updates by following us on social, and view our show video below!
Whitemeadow are happy to announce our inclusion once again in the London Stock Exchange '1000 Companies to Inspire Europe 2018'.
Nikhil Rathi, CEO, London Stock Exchange Plc, commented “The economic potential of Europe’s fastest growing companies is clear in ‘1000 Companies to Inspire Europe’. The report shows high-growth SMEs are the innovators, job creators and drivers of economic growth. They have the potential to transform the European economy and give the next generation of young people the future they deserve.
“So, it is vital that we give these companies, and companies like them, access to suitable growth finance. London Stock Exchange Group is committed to supporting the job creators of tomorrow, increasing their access to long-term patient capital to fund their continued success.”
A full searchable database of all of the companies along with a downloadable pdf of the publication can be found online at www.1000companies.com