Whitemeadow invites the industry to join them in celebrating 25 years in business with the unveiling of its much-anticipated new stand layout, which has been in the planning for months.

Whitemeadow is renowned for its unrivalled upholstery, and its new collections are no exception. In addition to its upholstery range, they will also be exhibiting several new bed frames that are inspired by today’s lifestyles.

Marketing Manager, Zehra Gezer, commented “We’ve put a lot of work into our stand this year and we can’t wait to unveil it to the industry. Refreshing colour palettes and inspiring upholstery will bring the new look stand to life for 2020. And as usual we will be unveiling a plethora of new designs that we hope will become a part of consumers’ homes for years to come.”

Whitemeadow is the largest independently owned British upholstery manufacturer. It has become one of the most trusted and well-respected companies in its industry and is a key supplier to the UK’s largest and best-known blue chip and independent furniture retailers.

We look forward to welcoming new and existing customers to its new look stand to find out more about its products, services and exciting developments for 2020.

• Stand location: Hall 1 E40/F40

Whitemeadow celebrated its 25^th anniversary in the upholstery industry last week. The 12^th December marked the exact day 25 years ago that Whitemeadow came into existence.

Managing Director, Ian Oscroft, commented “The business has developed beyond recognition in our 25 years, starting from humble beginnings with a handful of employees at our first site, to where we are now, one of the biggest furniture makers in the UK with 6 manufacturing units and over 600 employees. This achievement is solely down to one thing and that is the people who have worked for us over the years”.

Whitemeadow have over 20 employees that have 20+ years’ experience at the company, totalling over 567 years!

To mark the occasion, staff across all 6 sites were treated to cupcakes and a free prize draw. The company also unveiled their own ‘Wall of Fame’, celebrating those members of staff who have worked at Whitemeadow for 25 years.

Head of Group Sales, Daniel Oscroft, added “Exciting times are ahead for Whitemeadow as the next few years will see us focus not only on strengthening our position as a key supplier to the UK’s upholstery market, but we will also focus on becoming a company recognised for its sustainability by implementing manufacturing processes and products that address current environmental concerns”.

Whitemeadow are looking forward to kicking off 2020 with their biggest stand yet at the January furniture show.

We were delighted to debut at The Independent Hotel Show last week at Olympia London. It was a great experience for the team, who enjoyed meeting lots of new people and talking about products and fabrics that are perfect for the hotel market.

There was a great buzz in the hall, and it was very interesting to see and listen to other exhibitors who cater towards all aspects of the hotel market. There were over 350 quality suppliers to the hotel industry present, with categories covering everything from design and décor, housekeeping, audio equipment, beds and bedding, technology, business services and spa and wellness products.

In addition to this, there were 25 complimentary seminars and workshops. We attended a Social Media and Collaborations seminar which we found very interesting.

Over 6300 owners and operators from UK luxury, boutique and independent hotels were present. This gave us the opportunity to engage face to face with a targeted audience and showcase our products to key decision makers. We received some fantastic engagement and reaction to our products and are now well on the way to establishing ourselves as a key industry supplier.

Following our successful debut, we are delighted to announce that we will be returning to the Independent Hotel Show next year on a bigger and better stand!

We look forward to seeing everyone again next year!