We have been busy shouting about our fantastic new models and fabrics in recent weeks across our social media platforms. Below is some of the great feedback we have been receiving from both within the industry and end consumers.

We have also had some positive coverage within the trade press regarding our sponsorship of local schools for the Furniture Makers' Company School Design Prize. More on this in the following weeks...

And because March was National Bed Month, we ran a weekly campaign to promote our current and new range of bed frames.

So if you are not already following us on Twitter and Instagram please do and keep up to date with all the latest news and goings on at Whitemeadow!

To celebrate National Bed Month, we’re taking a look at some of our popular upholstered bed frames, and ones to watch out for in 2018, all hand crafted in our Nottinghamshire factories.

Why are our bed frames so good?

Using the same innovative approach, skill and craftsmanship we put into our sofas, Whitemeadow are proud to offer an extensive selection of upholstered bed frames that your customers are guaranteed to fall in love with.

Knowing that the finer detail is in the finishing touch to any product design, whether it be a particular style of stitching, buttoning, piping or feet, we have the skill and expertise to apply finishing flourishes. We aren’t limited to a particular style of handwriting either when it comes to product design, we’re determined to push the boundaries. So rather than producing a singular structured house style, we offer design styles appealing to a wide spectrum of customers, from pure contemporary, through to modern and traditional. We also understand how important great fabric is, so we only source fabrics from the finest mills in the world, and that pass our rigorous testing procedures.

Top selling models

The epitome of sophistication, Kensington is a grand, opulent design featuring a winged frame, which creates a strong presence in any bedroom. Available in a choice of colours, it is perfect for either a glamourous, modern classic interior or country chic style.

Kingsbury features the distinctive curved profiles to its side rails and head & footboards, typically associated with the Sleigh Bed style found throughout history. Refined and timeless, the design is unashamedly opulent whilst retaining a Grande stately presence. The headboard & footboard features Whitemeadow’s trademark deep buttoning detail.

Recently released- models to watch out for

Launched in summer last year, these models are now on shop floors and performing very well across a selection of retailers.

Distinctive in nature, the Brixton bed frame is designed to project a super luxe, contemporary look which demands attention. Effectively demonstrating the workmanship and detail we have become known for, the deep buttoning detail creates a super soft, luxurious and inviting look.

Another new model to watch out for is the Ralph. An outstanding model which combines the very best of individuality in design and style, whilst still offering superior comfort. Features include a graceful curved wing profile and deep buttoned single width headboard pillow. The headboard features a removable pillow designed for sitting up in bed and relaxing.

Brand new for SS18

For the first time in our history, we were proud to have a dedicated bed stand at the January Furniture Show, where we launched a selection of brand new models for Spring/Summer ’18.

Among those was the Ellen bed frame. Inspired by French provisional design, Ellen is a modern update based on the classically elegant proportions and shape of this style of design, and was presented in Lumino Turquoise, a new fabric for 2018. The frame has been finished to offer a softer padded feel, combined with a cleaner look for a fresh feel based on a classic personality, something which is bang on trend with consumers.

A stunningly clean style, Loretta’s single most distinctive feature is its deep ledge frame finished with crisp mitre detailing where the side rails link to the front rails. This contemporary style is again carried through with the use of sleek metal legs. Loretta was presented in a super soft velvet that has a digitally printed marble effect pattern running throughout the fabric. Through the use of panelled stitch detailing to the headboard, this creates the impression of a leather look, however with all the warmth and softness of leather.

Louis is another all new model which combines elegant modern lines with sumptuous detailing and deep buttoning to the headboard. This design blends the very best of contemporary trends with grown up glamour. Presented in a new colourway of Navy, as part of our highly successful Shetland fabric range, combined with brass tipped turned legs, the model looks stunning and glamorous.

For further details on all of the above and the rest of our range, please contact your dedicated Sales Manager.

To celebrate National Bed Month this March, we're taking a look at what will be popular in the world of bedroom interiors this year, and how you can offer your customers the look they want.

All is Quiet, all is Calm

Bedrooms are more than just a place to sleep, they are our sanctuaries, a place to relax and switch off from the busy world outside. Never more so have consumers yearned for a calm and nurturing space from their bedrooms, and with Dulux releasing their soothing colour of the year- Heart Wood, you can expect to see an increase in demand for bedding, lighting and accessories that reflect this need for rest and quietude. With that in mind, our designers have worked on bed frame designs that will appeal to consumers looking for exactly this. The Milan bed frame offers an intelligently designed frame and interior, so it feels and appears as the epitome of comfort, a pillow. Minimal use of timber on the headboard and a flange edge creates a fresh, soft and luxurious look and feel. And new for this year is the Dolly fabric in Cream, just to add to the cosiness of the look!

A Lust for Luxury

We have certainly seen a significant increase in the demand for upholstered bed frames in velvet fabrics over the past couple of seasons, and 2018 will be no different. The consumer’s desire for a decadent and super-luxe look shows no sign of abating, and there is now a strong move towards display models made up in velvets. These fabrics cross over to many styles, from traditional styles such as the Kensington (below) to the contemporary Brixton.

Beautiful Botanicals

The botanical interiors theme has been gaining pace throughout the home recently and 2018 looks to be the year it reaches our bedrooms too! We noticed at the January Furniture Show a significant amount of botanical inspired interiors and fabrics that were used on everything from sofas, bed frames and chairs to curtains and rugs. To introduce this look in store, try a display model made up in a botanical inspired fabric such as the Stockholm in Marinello Olive.

Due North

The Scandi trend is one that has been around for a while, but with so many ways to use this style it is one that is set to stay popular.  Inspired by this look and with a tasteful nod to the contemporary, Southbank was released mid 2017 and is gaining momentum on shop floors.   The model features the unique blend of smooth woven fabric for the frame and headboard, mixed with the quilted version of the same fabric for a strong, on trend look.

Jewel in the Crown

For a contemporary twist, and to add a bit of drama to a room, consumers this year will also look towards adding rich tones such as emerald and sapphire to their colour palettes. One model that stood out from the crowd at the January Furniture Show for us was the Ellen bed, displayed in the new Lumino Turquoise fabric. This looks set to be a top seller and many customers have ordered it the stunning jewel tone it was display in.

To view our full range of upholstered bed frames, log in or sign up for a trade account, exclusive for Whitemeadow customers.