Inspiring British Sofas
At Whitemeadow our approach to furniture making is simple. Skilled craftsmen taking pride in building tailored products with high quality finishes following exacting standards to support the brands of our loyal customer base.
This simple approach has led us to become one of the most trusted and well respected upholstery manufacturers in Britain and proud to partner many of the UK’s largest Blue Chip multi-store and premium Independent retailers.CONTACT US TO DISCOVER MORE
Learn more about Whitemeadow by taking a tour of our About page to discover the core values that underpin our business.
From our distinguishable products and fabrics, to our market leading design and development, and our close affiliations with key industry bodies, we invite you to absorb the Whitemeadow story.
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CONTENT BY TERENCE CONRAN
Embodying the timeless and classic Conran philosophy, the stunning new collection designed by Sir Terence Conran and his team offers an enticing collection of upholstery in a large selection of fabrics.
Stunning designs handmade in Britain, and at great value, the collection is comfortable, fresh and perfect for modern living.Find Out More
Top trends spotted at the January Furniture Show
We kicked the new year off in style by attending one of the country’s largest and most important furniture shows at Birmingham’s NEC – the January Furniture Show.
Launching our brand new bed stand, and bringing some of our latest designs along, the show provided the perfect opportunity for us to launch our Spring/Summer 2018 upholstery collection and get valuable feedback from leading UK retailers.
It also allowed us to get a sneak peek of what to expect from the world of furniture this year. From industrial accents, to edgy, geometric prints, here’s some of the top trends we spotted at the JFS 2018….
Show Some Leg
Tapered legs continue to appear across all kinds of furniture. From upstanding sofas, coffee tables and even beds, retro angled legs are delicately shaped to appeal to modern audiences. The style helps to create the look of space in a room by letting light travel around furnishings, ideal for open plan living, as highlighted here beautifully by the new Alfie Chair from the Content by Terence Conran range.
The Tweed Evolution
Tweed will no longer be classed as an old man’s fabric, as the Scottish style returns. Sofas are making the best use of the fabric, creating statement pieces for contemporary, country styles that can be dressed up and down with different pattern cushions and textures. The Aster corner sofa in new fabric Aspen Mustard was very well received by many visitors to our stand.
The plush revolution continues as velvet adorned most pieces at the show. The lavishly soft fabric covered bed frames and sofas, in shades of deep greys and blue, with some pieces displaying intricate button tufting for added luxe, targeting a younger audience. Our brand new Ellen bed was one of the stars of the show, displayed in new fabric Lumino Turquoise.
Sofas and beds are going into the deep, with dark shades of blue injecting rich opulence into pieces, from luxurious dressing chairs to classic chaise lounges, perfect for the warmer, brighter months and the fashion conscious. Another new model, Boston, in Plush Indigo, worked beautifully with our new scatter cushion fabric, Nevado Indigo.
A Dash of Mustard
With the ultra-fashionable mustard taking centre stage this year, a splash of colour has been injected into the season. Mustard helps to add texture to pieces, as well as being subtly threaded through fabrics to suit those less adventurous. We really went to town on the Whitemeadow upholstery stand, injecting splashes of colour on the walls and through accessories to compliment the ranges.
Geometric patterns are using the seasons most popular shades to create bold, statement pieces of on-trend furniture. Appealing to whole host of audiences, there’s a pattern to suit anyone’s tastes. We love the Andrew Martin fabrics we used to create an 'Antique Explorer' theme in our central room on the stand.
Laying in Luxury
Luxurious, plush and velour are the three words to be associated with beds. Huge, caved, bed stands coated in luxurious velvet add glamour, working to create stand-out pieces, while some styles opt for a rolled, Chesterfield style foot for a classic, understated look. The new Louis bed blends the very best of contemporary design with grown up glamour, presented at the show in new Shetland Navy fabric.
Many thanks to all customers who paid a visit to the Whitemeadow Stands this year, we look forward to delivering your new floor displays over the coming months.
Keep up to date with where we’ll be heading next and all other Whitemeadow Furniture updates by following us on social, and view our show video below!
Gearing up for our Best January Furniture Show Yet!
It’s that time of year again and we are busy working away preparing for what we believe will be our best January Furniture Show yet! So, with this in mind we thought we’d give you an insight into how some of our team members are preparing for the big event….
Paul Ainley, Design Director
“The run up to the January Furniture Show is without doubt our busiest- and arguably most exciting time of the year. Everyone in the department is conditioned to work at a very fast pace –it is a very thorough and prolific department, but that doesn’t mean we don’t put in long hours to make sure our designs are the very best they can be. If a rival company comes out with a better fabric or design than us then I feel as sick as a dog, so it’s worth the effort! We’ll be working right up to the show to ensure the products are our most inspiring to date".
Darren Nicholson, Sales Manager
“Originally coming from a design background, I find this time of year really exciting as I get to work more closely with the design team regarding the development of products and fabric stories for the show. At the moment I’m compiling the product information for each model which will be the basis for the sales team familiarising themselves with each design, this helps to clarify the products’ style, features and benefits, as well as price points. The NEC is incredibly important in providing us with a great opportunity to get in front of all our major accounts, whilst attracting new customers. The show is a platform for allowing us to demonstrate how wide a spectrum of design styles we have available and why we are one of the leaders in the industry today”.
Hannah Evans, Fabric Selector
“For me this is definitely the busiest time of the year, but it’s also the most exciting! As the Fabric Selector it is my responsibility to source new fabrics for the models on display at the show, bringing together the latest trends in fabric and colour and collating these into the fabric stories you see on the stand. I also work with the sales and marketing team on the layout of the stand to ensure that the stand design compliments the products and fabrics we are using. This will be my third January Furniture Show and I think this year will be our best yet. It’s also an opportunity to network with new and existing suppliers, I always come away with new ideas and inspiration ready for the next project!”
Jack Duffell, Designer
“The focus of my work is on our upholstered bed frame collection so this year’s show for me in particular is going to be really exciting with the brand new dedicated bed stand. We’ve got some great new designs, and some amazing new fabrics on our bestselling ranges, so make sure you come along to the new stand to find out more! This will be my first year on the stand full time so I’m looking forward to engaging with our customers directly.”
Zehra Gezer, Marketing Manager
“This will be my first January Furniture Show but the planning of this has given me a great insight into the hard work and organisation that goes into it. It is a real team effort with members from our transport, sales, and design and development teams working together to pull off this huge logistical operation! My involvement has seen me working closely with the JFS team- particularly in relation to the website content, the stand builders and planning the social media campaign activity in the run-up and during the show itself. I’m really looking forward to meeting our customers and talking about our products and plans for the future”.
Top Interior Trends to Watch Out for in 2018
When it comes to interior design, fashionable trends can come and go in the blink of an eye. Although the world of interior design moves fast, some trends are more than temporary phases.
They influence the way people see their perfect home, giving people the vision and products that will play an important role in their living spaces for years to come. At Whitemeadow, we manufacture a huge variety of product styles, giving you unrivalled choice and the chance to give your customers the exact piece they need to finish their look.
To help keep you in the loop, here’s our guide to which 2018 interior design trends to watch out for:
Ever since Dulux announced Denim Drift as their colour of the year in 2017, blue tones have been sweeping through the design world. And it’s set to continue in 2018.
Denim Drift is a versatile grey-blue colour that takes on different characteristics depending on how it’s used. It’s influenced endless combinations between bolder, striking colours and muted, lighter shades of blue, creating interesting balances of colour throughout the room.
With this colour trend, blue furniture is a must-have for your customers. Whether your customers use a vibrant or bold centerpiece or subtler shades for a more understated look, blue tones are guaranteed to match their dream design.
To see for yourself how we are using blue tones in 2018, be sure to pop over to the Whitemeadow stand where we will exhibiting our brand new models in the latest fabrics.
Bring the outdoors inside
One trend that isn’t going anywhere this year is to bring the outdoors inside.
With elements of nature and potted plants (or even faux plants, for those that don't possess green fingers) throughout the room, this trend is a fantastic way of bringing new life into your home.
To really set the design off, sofas in sumptuous browns or rich emerald tones make the perfect focal point in this trend, like the Haddon, above, in Holm Olive. Complementing the plants, these colours will really tie together the nature theme of the room which your customers won’t be able to resist. The botanical theme will be playing a large part in our stand at the January Furniture Show later this moth, so be sure to come along!
As vintage styles find their way into the design world, velvet upholstery is making a big comeback.
Velvet is a unique fabric that gives colours a rich and textured tone you can’t get anywhere else. Paired with warm colours such as burnt orange or deep cranberry, velvet upholstery provides texture, warmth and comfort with a luxurious feeling.
Adding an extra bit of glitz and glamour to the room, this trend will continue to rise in popularity throughout 2018. Discover how we are using exquisite new velvets with our new upholstery and bed collections at the January Furniture show later this month.
Textures make rooms feel more alive. Shying away from the cold minimalist look, textures help to convey elements of cosiness, warmth and depth, making them perfect for the winter months.
Although velvet is a popular choice, textures are shown through a rise in leather, suede and classic diamond buttoning in upholstery.
Houndstooth has been a hot trend on the cat walks and high streets in recent seasons, and we see no sign of that changing any time soon! The heritage-inspired print has appeared everywhere from skirts and shoes to curtains and cushions, but we believe our Enzo sofa collection in houndstooth makes an eye-catching and super-stylish addition to any home. The print adds depth, giving the illusion of a bigger space, so is great for large and small rooms alike. If black and white is too overwhelming for your customer, steer them in the direction of the more neutral houndstooth fabric colours such as stone or grey. It also has the ability to compliment many colours, making it an extremely versatile print.
For more details, visit our stand at the January Furniture show where the Enzo will be showcased.
At Whitemeadow, our products are ever changing and evolving. We not only keep up-to-date with current design trends, but help shape them by staying one step ahead. We give your business the latest trends with high-quality British made products, providing you with only the best for your customers. Make sure you visit the Whitemeadow upholstery and bed stands at the January Furniture Show 2018 ( Hall 1 F40 & G21) to see some of these trends brought to life!
Highlights of some of our core product ranges. From Mid Century inspired vintage styles, to traditionally buttoned accent pieces and beautifully tailored, hand studded bed frames, our product range spans far and wide.
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