POSTED ON 07/28/2018 IN BlogNews BY Jamie Bourn

What we learned from the Manchester Furniture Show

As our Sales Manager Daniel Oscroft pointed out before the Manchester Furniture Show, it is from our customers and their buying trends that we learn the greatest amount of useful information. By analysing what our customers are buying, we can tap into trends on fabrics and furniture shapes to ensure that we are creating exactly what the market needs, when they need it. It’s what we’ve become renowned for as the UK’s largest independent upholstery manufacturer.

So, what did we learn from our time in Manchester this year? Well, ultimately, our customers were looking for well executed products, whether is was a retro, 60’s inspired model, or a more comfortable and familiar piece. Great fabric stories were also crucial, with many of our customers ordering models in the fabrics they were presented in at the show.

Here’s a round-up of some of the key trends that were driving sales this year.

Pastel Velvets

The popularity of velvets shows no sign of abating any time soon, with a lot of our customers ordering display models in the fabric. Many of our upholstered bed collection models were ordered in the new Plush velvet pastel tones that we now have to offer, including Sky and Petal. This indicates that consumers are looking for a softer, more relaxed look and feel to their bedrooms. It also shows that consumers are not afraid of colour and are confident to experiment with palettes that are not used widely throughout the home.

Decadent Interiors

It’s not just softer colours that we noticed were popular at the show. Sumptuously detailed beds with scroll ends, deep buttoning and relaxed diamond pleats were also extremely popular this summer. Our customers reported a demand from consumers for luxurious, yet relaxed and contemporary styles. This is a trend we picked up on back in our February post ‘Top Bedroom Interior Trends to Look Out For in 2018’, that consumers were looking to turn their bedrooms into sanctuaries, a place to escape the unstable and sometimes turbulent world outside.

The Big Slouch

At the January Furniture Show we noticed a definite trend for the relaxed and informal style sofas that we love to make! This popularity has continued into the summer with customers opting for the larger pieces of furniture in the ranges. Big, comfy, deep corner groups were high on the buyer’s lists, with models such as the Metro and the new Sadler corner group proving to be a big hit. If staying in is the new going out, perhaps consumers are looking for big pieces to accommodate family and friends? Whatever the reason, we’re all for it!

To find out more about our latest upholstery and bed collections, please speak to your Whitemeadow Sales Manager, or email