POSTED ON 08/19/2020 IN Blog BY Jamie Bourn
How to Boost Sales Through Social Media
Social media is a cheap and easy way to get your name out there and stay in touch with customers. With an estimated 42 million people using social media in the UK alone, it’s an opportunity you can’t miss.
During lock down, we’ve seen our own Instagram engagement increase by 147% on this time last year!
Here’s some of our best tips for taking social media by storm!
Make the most of every channel
Often, businesses will pick one social media channel and stick to it. But it’s best to be present on as many channels as you can manage, that way you are reaching more of your audience.
We recommend starting with Facebook, Instagram and Twitter. As you learn what content your audience likes to see, you can also expand to other channels such as Pinterest. We find that visual platforms like Instagram result in the most engagement.
Top tip: try to use the same username on each channel so it’s easier for customers to find you.
Once you have decided which channels to use, it’s time to start posting regularly. This doesn’t necessarily mean you have to post all the time, but you do have to post often enough that your customers can see you’re active.
Try to aim for once a day, but if you’re struggling for time or content ideas, 2 or 3 times a week is enough to stay on your customers’ minds.
While social media can be used to promote your products, it’s important to have a balance in what you’re posting to keep your content varied and interesting. Try to provide value to your followers, this can be through home décor tips, inspiration for their own homes or, if you can, hold competitions and give exclusive social media discounts.
Keep in touch
Social media is a two-way street, so it’s just as important for you to interact with your customers as it is for them to interact with you. Make sure you’re replying to comments, liking similar posts and resharing posts you get tagged in. This will help to build trust in your followers and helps to push your posts to the top of the feed. And don't forget to ask permission to re-post your customer's images of your products. We've been blown away by some of our customer's images!
Sell directly through social media
We’ve noticed a number of our customers taking advantage of developments such as ‘Instagram Shopping’. These functions provide an easy and simple way for customers to buy products through direct links to your website. When someone taps a product tag on your post or a product sticker in your story, they'll be taken to a product description page where they will see an image of the product from your post, a description of the product, how much the product costs and a link that takes them directly to your website, where they can purchase the product.
If you found this helpful, be sure to check out our Marketing agency, Purpose Media’s website for lots more tips to get back on track in the new normal.