POSTED ON 01/15/2018 IN News BY Zehra Gezer
Gearing up for our Best January Furniture Show Yet!
It’s that time of year again and we are busy working away preparing for what we believe will be our best January Furniture Show yet! So, with this in mind we thought we’d give you an insight into how some of our team members are preparing for the big event….
Paul Ainley, Design Director
“The run up to the January Furniture Show is without doubt our busiest- and arguably most exciting time of the year. Everyone in the department is conditioned to work at a very fast pace –it is a very thorough and prolific department, but that doesn’t mean we don’t put in long hours to make sure our designs are the very best they can be. If a rival company comes out with a better fabric or design than us then I feel as sick as a dog, so it’s worth the effort! We’ll be working right up to the show to ensure the products are our most inspiring to date".
Darren Nicholson, Sales Manager
“Originally coming from a design background, I find this time of year really exciting as I get to work more closely with the design team regarding the development of products and fabric stories for the show. At the moment I’m compiling the product information for each model which will be the basis for the sales team familiarising themselves with each design, this helps to clarify the products’ style, features and benefits, as well as price points. The NEC is incredibly important in providing us with a great opportunity to get in front of all our major accounts, whilst attracting new customers. The show is a platform for allowing us to demonstrate how wide a spectrum of design styles we have available and why we are one of the leaders in the industry today”.
Hannah Evans, Fabric Selector
“For me this is definitely the busiest time of the year, but it’s also the most exciting! As the Fabric Selector it is my responsibility to source new fabrics for the models on display at the show, bringing together the latest trends in fabric and colour and collating these into the fabric stories you see on the stand. I also work with the sales and marketing team on the layout of the stand to ensure that the stand design compliments the products and fabrics we are using. This will be my third January Furniture Show and I think this year will be our best yet. It’s also an opportunity to network with new and existing suppliers, I always come away with new ideas and inspiration ready for the next project!”
Jack Duffell, Designer
“The focus of my work is on our upholstered bed frame collection so this year’s show for me in particular is going to be really exciting with the brand new dedicated bed stand. We’ve got some great new designs, and some amazing new fabrics on our bestselling ranges, so make sure you come along to the new stand to find out more! This will be my first year on the stand full time so I’m looking forward to engaging with our customers directly.”
Zehra Gezer, Marketing Manager
“This will be my first January Furniture Show but the planning of this has given me a great insight into the hard work and organisation that goes into it. It is a real team effort with members from our transport, sales, and design and development teams working together to pull off this huge logistical operation! My involvement has seen me working closely with the JFS team- particularly in relation to the website content, the stand builders and planning the social media campaign activity in the run-up and during the show itself. I’m really looking forward to meeting our customers and talking about our products and plans for the future”.