Highlights from JFS 2020
January 2020 was quite possibly the biggest start to any year so far at Whitemeadow. With our re-vamped stand lay out resulting in our largest footprint to date at the show, every corner was packed with innovation, style and the latest industry trends.
Whilst we were busy on our own stand, we also took time to look around the event to see what’s going on within the wider industry and noticed similar patterns emerging in everything from cabinet to lighting sectors.
Here is a round-up of the leading trends we spotted:
Eco Friendly products and components
The interest and engagement around climate change and efforts to combat its effects were evident around the show. No matter what category, it was indisputable that many manufacturers are looking at more eco-friendly processes and components to use in the manufacture of their products. Whitemeadow was no exception. We launched our first eco-friendly sofa at the show, which uses components including interiors, frame and fabric sourced from sustainable or recycled materials. We are also working with several fabric suppliers to source sustainable fabrics to use across all our ranges moving forward.
The global movement
We noticed a diverse celebration of globally inspired products across the show, promising to take homes on a journey of global eclecticism this year. The look welcomes the fusion of rich tones and patterns with rugged textures to symbolise the authentic, handcrafted style of this nomadic trend. We saw everything from hand-thrown pottery to hand-dyed textiles with tassels and pom-poms featuring heavily. We’ve also used this trend to influence several our new scatter fabrics for 2020.
Tranquil tones
With Dulux announcing its colour of the year as Tranquil Dawn for 2020, it was no surprise to see soft, sandy tones making a big impact on the interiors sector this year. Moving away slightly from the grey tones that have dominated the interiors industry lately, the tranquil tones created a relaxed and nurturing space with fabrics, throw and scatters, appealing to buyers across sectors and creating an easy look for consumers to execute at home. The Whitemeadow stand featured sofas and beds in linen, latte and oatmeal coloured fabrics to channel this popular trend.