AW17 New Product Photography Now Available

Following the huge success of our new AW17 product launches at the Manchester Show over the summer, we are happy to announce that all product imagery is now available to view and download from the customer portal area of the website. Log in to your account to access images, or sign up if you do not already have an account.


Whitemeadow Named in LSEG ‘1000 Companies to Inspire Europe’ List

We are delighted to announce that Whitemeadow have been identified as one of the London Stock Exchange Group’s '1000 Companies to Inspire Europe'. The report is a celebration of the most dynamic small and medium sized businesses across Europe, and follows our inclusion in the '1000 Companies to Inspire Britain' 2015.

To be included in the list, companies needed to show consistent revenue growth over a minimum of three years, significantly outperforming their country peers. More detail on the methodology can be found in the report online at

Whitemeadow Managing Director Ian Oscroft commented “We are delighted to have been included within the list of 1000 Companies to Inspire Europe. We have a simple ethos and vision within the business to achieve a high level of value and quality for our customers whilst maintaining a healthy and thriving business for our employees. We are now at the forefront of upholstery manufacturing within the marketplace and have become a well-respected supplier to our many customers.”

We look forward to sharing this news within the industry and with our customers in the coming weeks!


Whitemeadow Wins The Furniture Makers’ Company Football Cup

Furnishing industry employees from around the UK descended upon Coventry for the fifth annual Sealy Cup five-a-side football tournament in aid of The Furniture Makers’ Company, the furnishing industry’s charity.

Whitemeadow entered 3 teams into the 5-a-side Football Tournament for the first time, with high hopes of bringing home the silverware.

There was fierce competition within the tournament, with Lebus, Celtheath, Hypnos and Designer Contracts being some of the teams to compete against.

After a tough group stage, the Whitemeadow Wanderers and Warriors both made it through to the Semi-Finals, to play against each other, with the Wanderers coming out on top.

That set up the final, Whitemeadow Wanderers V Lebus Upholstery, with Lebus having won every game prior.

After going up 3-0, the Wanderers were cruising to victory, but quickly conceded 2 goals which led to a nerve-racking final few minutes.
After a hard fought battle, the boys managed to hold out and secure a 3-2 victory to take home the trophy!

Not only did Whitemeadow win the overall tournament, but Aaron Cann (Wizards) also won Player of the Tournament, so even more silverware to take home.

A great day overall, a huge thank you to The Furniture Makers’ Company and Cabinet Maker for organsing and sponsoring the event.

The trophy will be proudly displayed at Whitemeadow HQ.

See you again next year!


New Product Photography Released

Following the launch of our brand new SS17 Collection we now have all of the product photography available.

The images will very soon be uploaded on to our customer portal, and include the very popular Franklin & Lola ranges, alongside all of the Content by Terrence Conran product ranges.

Log in to your online account for access to the images!



Whitemeadow Partners Content By Terence Conran


We were thrilled to exhibit at the January Furniture Show this year, returning to the show after a five year haitus. We launched the +plus Collection, a collaboration between the well established upholstery manufacturers Whitemeadow, and the Content by Terence Conran brand, with a collection comprising of 5 unique designs.

The five upholstery styles were designed by the Conran team in collaboration with Whitemeadow, with each model having a particular style and point of difference, with the hope that this offers all customers something, whatever their style may be.

Taking inspiration from a broad range of styles from mid-century to Scandinavian, the collection combines a highly affordable offer with well designed pieces, with quality and comfort at the forefront of the collection.


Whitemeadow Launches Upholstery Design Award 2017


The Furniture Makers’ Company, the furnishing industry’s charity, and Whitemeadow Upholstery are delighted to announce the launch of the first-ever Whitemeadow Upholstery Design Award for 2017.

The new award, which was launched on Monday 30 January 2017, will ask students to design a commercial upholstery range of sofas or chairs for the home, focusing on excellence in design, materials, craftsmanship and function.

The competition is open to any product design or furniture design student over the age of 18 in full time education at any college or university in the UK.

The winner will be offered a paid work placement within Whitemeadow’s busy design department at its base in Sutton In Ashfield, Nottinghamshire, where they’ll receive insight into the practical side of upholstery design and manufacture.

Ben Burbidge, Master of The Furniture Makers’ Company, said: “As the furnishing industry’s charity, we want to encourage new talent to enter our industry and have put in place an extensive education programme to help create a powerful workforce for the future.

“We would like to thank Whitemeadow for sponsoring this new award, which will challenge young people to think both creatively and commercially, and for offering such a fantastic prize to the winner.”

Ian Oscroft, Managing Director at Whitemeadow, said: “We are absolutely delighted to be partnering with The Furniture Makers’ Company, our industry’s charity, on this new award. There is a wealth of talent out there and we’re excited to see what the students can design.

“We know that to ensure Whitemeadow stays at the forefront of the industry, we need to continually bring fresh new designs to the market and to that end we encourage a working climate for inspiration. We look forward to welcoming the eventual winner and helping them develop as a designer.”

The deadline for entries is Friday 14 April 2017.

The information pack and application form is available by emailing Damilola Bamidele:


January Furniture Show 2017

For the third consecutive year, Whitemeadow attended one of this country’s largest and singularly most important furniture shows at the NEC - JFS 2017.

The show provided us with the backdrop in which to launch of our Spring/Summer 2017 upholstery collection with a number of significant and very positive surprises for the trade to witness and secure orders against.
One of our surprises to the trade was the association with Content by Terence Conran, a design-led brand famous for their owner’s reputation as one of this country’s most successful entrepreneurs and designers; Sir Terence Conran.

We presented four designs among an array of complimentary accent pieces from their collection. This certainly caught the attention of retailers which reflected in the number of orders placed for this upholstery collection, from both established and new accounts.

It was pleasing to hear our customers commenting that we had some of the strongest and most comprehensive design styles at show, with the quilted, multi coloured ‘Tutti Frutti’ range generating much interest.


Other models which courted a strong order book and positive reaction included our ocean themed, Bossanova, Alongside a myriad of new models such as Malvern, our classy scrolled arm model, Lola, our more compact transitional product with a fresh floral fabric story, and Lyon in Marine Teal and contrastic bold geometrics, taking a nod at American sixties styling.

Many thanks to all customers who paid a visit to the Whitemeadow Stand this year, we look forward to delivering your new floor displays over the coming months.

Next Stop – The Manchester Furniture Show, July for the Autumn/Winter 17 collection.


Whitemeadow Launches Content Plus Range by Terence Conran

There are not many designers who the broader public would be familiar with, like they are with Sir Terence Conran, one of this country’s leading furniture designers. With an illustrious career spanning nearly six decades he embodies an entrepreneurial spirit, intrinsically woven with creativity.

Whitemeadow is proud to have developed an all new Content Plus range of upholstery with the Content by Terence Conran team. The range has been developed to embody the design style and detailing central to Sir Terence Conran’s design philosophy.
As a result, models like Aster retain a sense of clarity, with clean fluid lines and subtle detailing throughout. The model features a distinctive front plinth with integrated turned legs made from oak, available in a number of finishes.

Other designs within the range include Isla, a model which retains a sense of luxury at the heart of this design, in part thanks to its velvet cover story. Detailing again plays a valuable part such as buttoned back cushions, beautifully finished slim leg profiles, available in an inspired range of metal and wood finishes.

As with all pieces within Content by Terence Conran range, its influences hark back to the modern design movement of the 1960’s, of which Sir Terence Conran played a significant and influential part of.

So why not see more of the exclusive to Whitemeadow, Content Plus collection at this year’s January Furniture Show as part of the Whitemeadow Stand, in Hall 1, Stand F40.


Whitemeadow to Launch New Designs at JFS 2017

It’s always an exhilarating time prior to launching new product ranges at a forthcoming trade show, in particular we look forward to the January Furniture Show at the NEC . JFS 2017 is the largest show of the year, with anyone and everyone within the furniture and interior industry set to attend.

Images of the Whitemeadow Stand JFS 2016


All of the most reputable companies and brands across numerous product categories including upholstery, cabinet and beds will be presenting their new collections to the trade. For the third year in a row Whitemeadow will be located at our usual spot in Hall 1, Stand F40.
After the initial set-up week, where all exhibitors meticulously prepare and perfect their stands, the show officially opens on Sunday 22nd January through to Wednesday 25th January.

Whitemeadow will once again be proudly presenting our SS17 collection of exciting new designs and fabrics – A window of inspiration to the trade which has proven to be successful for us over recent years.


With months of hard work by all parties involved, the sense of pride in representing the company and its products at such a show is tangible, providing all sales managers with the necessary shot of energy and drive to secure as much business as possible.
The January Furniture Show provides an outstanding window of opportunity and inspiration for buyers, both current and new, playing a significant part in setting us up for the year ahead.

We look forward to seeing you there.


Whitemeadow Visits MoOD Show, Brussels

Here at Whitemeadow we look forward to the annual trip to Brussels to one of the major trade shows in our calendar, MoOD. Visiting rather than exhibiting, this trip is often a catalyst for the new fabric trends to make their way into our ranges.

This year saw the show move from its long standing home to a new, fresh environment. Having had a quick google as to what we could expect, it was safe to say that we were slightly wary of the so called ‘sheds’. Arriving at the show we were pleasantly surprised. Apart from being slightly warm (the air-con was broken and Brussels was experiencing a heat wave), the halls were light and airy allowing the fabrics to be showcased to their best potential.

Walking around the show the stands were smaller than before but it didn’t mean that the offerings were limited, from your basic plain fabrics to sumptuous velvets, there was plenty to explore. It became clear that digital printing onto all types of fabrics was something that a lot of suppliers for the upholstery sector are experimenting with, achieving varying degrees of success. Some of the most interesting we saw are pictured below.

Brussels Fabric 2 picture1 Brussels Fabric 1

We also saw a resurgence in more natural looking fabrics. Chunky plains with the desired natural look but the performance characteristics of synthetics. These were often paired with accent fabrics covered in plant and flower motifs, a trend that has worked its way into the interior market from women’s fashion.

brussels3 brussels2 brussels1

Whitemeadow source fabrics from all corners of the world which means it can sometimes be difficult to see all fabrics when they are still new. Having the majority of our main suppliers under one roof means that we can contrast and compare and choose the best fabrics for any projects we are working on. It also gives us the opportunity to find brand new suppliers that we may not have seen before enabling us to offer our customers something new and exciting.

Overall, an interesting show with some lovely new fabrics which we hope to present to you very soon. See you again next year MoOD.