Top trends spotted at the January Furniture Show

We kicked the new year off in style by attending one of the country’s largest and most important furniture shows at Birmingham’s NEC – the January Furniture Show.

Launching our brand new bed stand, and bringing some of our latest designs along, the show provided the perfect opportunity for us to launch our Spring/Summer 2018 upholstery collection and get valuable feedback from leading UK retailers.

It also allowed us to get a sneak peek of what to expect from the world of furniture this year. From industrial accents, to edgy, geometric prints, here’s some of the top trends we spotted at the JFS 2018….

Show Some Leg

Tapered legs continue to appear across all kinds of furniture. From upstanding sofas, coffee tables and even beds, retro angled legs are delicately shaped to appeal to modern audiences. The style helps to create the look of space in a room by letting light travel around furnishings, ideal for open plan living, as highlighted here beautifully by the new Alfie Chair from the Content by Terence Conran range.

The Tweed Evolution

Tweed will no longer be classed as an old man’s fabric, as the Scottish style returns. Sofas are making the best use of the fabric, creating statement pieces for contemporary, country styles that can be dressed up and down with different pattern cushions and textures. The Aster corner sofa in new fabric Aspen Mustard was very well received by many visitors to our stand.



The plush revolution continues as velvet adorned most pieces at the show. The lavishly soft fabric covered bed frames and sofas, in shades of deep greys and blue, with some pieces displaying intricate button tufting for added luxe, targeting a younger audience. Our brand new Ellen bed was one of the stars of the show, displayed in new fabric Lumino Turquoise.

Blue Planet

Sofas and beds are going into the deep, with dark shades of blue injecting rich opulence into pieces, from luxurious dressing chairs to classic chaise lounges, perfect for the warmer, brighter months and the fashion conscious. Another new model, Boston, in Plush Indigo, worked beautifully with our new scatter cushion fabric, Nevado Indigo.


A Dash of Mustard

With the ultra-fashionable mustard taking centre stage this year, a splash of colour has been injected into the season. Mustard helps to add texture to pieces, as well as being subtly threaded through fabrics to suit those less adventurous. We really went to town on the Whitemeadow upholstery stand, injecting splashes of colour on the walls and through accessories to compliment the ranges.

Geometric Patterns

Geometric patterns are using the seasons most popular shades to create bold, statement pieces of on-trend furniture. Appealing to whole host of audiences, there’s a pattern to suit anyone’s tastes. We love the Andrew Martin fabrics we used to create an 'Antique Explorer' theme in our central room on the stand.


Laying in Luxury

Luxurious, plush and velour are the three words to be associated with beds. Huge, caved, bed stands coated in luxurious velvet add glamour, working to create stand-out pieces, while some styles opt for a rolled, Chesterfield style foot for a classic, understated look. The new Louis bed blends the very best of contemporary design with grown up glamour, presented at the show in new Shetland Navy fabric.

Many thanks to all customers who paid a visit to the Whitemeadow Stands this year, we look forward to delivering your new floor displays over the coming months.

Keep up to date with where we’ll be heading next and all other Whitemeadow Furniture updates by following us on social, and view our show video below!



Gearing up for our Best January Furniture Show Yet!

It’s that time of year again and we are busy working away preparing for what we believe will be our best January Furniture Show yet! So, with this in mind we thought we’d give you an insight into how some of our team members are preparing for the big event….

Paul Ainley, Design Director

“The run up to the January Furniture Show is without doubt our busiest- and arguably most exciting time of the year. Everyone in the department is conditioned to work at a very fast pace –it is a very thorough and prolific department, but that doesn’t mean we don’t put in long hours to make sure our designs are the very best they can be.  If a rival company comes out with a better fabric or design than us then I feel as sick as a dog, so it’s worth the effort! We’ll be working right up to the show to ensure the products are our most inspiring to date".

Darren Nicholson, Sales Manager

“Originally coming from a design background, I find this time of year really exciting as I get to work more closely with the design team regarding the development of products and fabric stories for the show. At the moment I’m compiling the product information for each model which will be the basis for the sales team familiarising themselves with each design, this helps to clarify the products’ style, features and benefits, as well as price points. The NEC is incredibly important in providing us with a great opportunity to get in front of all our major accounts, whilst attracting new customers. The show is a platform for allowing us to demonstrate how wide a spectrum of design styles we have available and why we are one of the leaders in the industry today”.

Hannah Evans, Fabric Selector

“For me this is definitely the busiest time of the year, but it’s also the most exciting! As the Fabric Selector it is my responsibility to source new fabrics for the models on display at the show, bringing together the latest trends in fabric and colour and collating these into the fabric stories you see on the stand. I also work with the sales and marketing team on the layout of the stand to ensure that the stand design compliments the products and fabrics we are using. This will be my third January Furniture Show and I think this year will be our best yet. It’s also an opportunity to network with new and existing suppliers, I always come away with new ideas and inspiration ready for the next project!”

Jack Duffell, Designer

“The focus of my work is on our upholstered bed frame collection so this year’s show for me in particular is going to be really exciting with the brand new dedicated bed stand. We’ve got some great new designs, and some amazing new fabrics on our bestselling ranges, so make sure you come along to the new stand to find out more! This will be my first year on the stand full time so I’m looking forward to engaging with our customers directly.”

Zehra Gezer, Marketing Manager

“This will be my first January Furniture Show but the planning of this has given me a great insight into the hard work and organisation that goes into it. It is a real team effort with members from our transport, sales, and design and development teams working together to pull off this huge logistical operation! My involvement has seen me working closely with the JFS team- particularly in relation to the website content, the stand builders and planning the social media campaign activity in the run-up and during the show itself. I’m really looking forward to meeting our customers and talking about our products and plans for the future”.


Top Interior Trends to Watch Out for in 2018

When it comes to interior design, fashionable trends can come and go in the blink of an eye. Although the world of interior design moves fast, some trends are more than temporary phases.

They influence the way people see their perfect home, giving people the vision and products that will play an important role in their living spaces for years to come. At Whitemeadow, we manufacture a huge variety of product styles, giving you unrivalled choice and the chance to give your customers the exact piece they need to finish their look.

To help keep you in the loop, here’s our guide to which 2018 interior design trends to watch out for:

Blue Tones

Ever since Dulux announced Denim Drift as their colour of the year in 2017, blue tones have been sweeping through the design world. And it’s set to continue in 2018.

Denim Drift is a versatile grey-blue colour that takes on different characteristics depending on how it’s used. It’s influenced endless combinations between bolder, striking colours and muted, lighter shades of blue, creating interesting balances of colour throughout the room.

With this colour trend, blue furniture is a must-have for your customers. Whether your customers use a vibrant or bold centerpiece or subtler shades for a more understated look, blue tones are guaranteed to match their dream design.

To see for yourself how we are using blue tones in 2018, be sure to pop over to the Whitemeadow stand where we will exhibiting our brand new models in the latest fabrics.

Bring the outdoors inside

One trend that isn’t going anywhere this year is to bring the outdoors inside.

With elements of nature and potted plants (or even faux plants, for those that don't possess green fingers) throughout the room, this trend is a fantastic way of bringing new life into your home.

To really set the design off, sofas in sumptuous browns or rich emerald tones make the perfect focal point in this trend, like the Haddon, above, in Holm Olive. Complementing the plants, these colours will really tie together the nature theme of the room which your customers won’t be able to resist. The botanical theme will be playing a large part in our stand at the January Furniture Show later this moth, so be sure to come along!


As vintage styles find their way into the design world, velvet upholstery is making a big comeback.

Velvet is a unique fabric that gives colours a rich and textured tone you can’t get anywhere else. Paired with warm colours such as burnt orange or deep cranberry, velvet upholstery provides texture, warmth and comfort with a luxurious feeling.

Adding an extra bit of glitz and glamour to the room, this trend will continue to rise in popularity throughout 2018. Discover how we are using exquisite new velvets with our new upholstery and bed collections at the January Furniture show later this month.


Textures make rooms feel more alive. Shying away from the cold minimalist look, textures help to convey elements of cosiness, warmth and depth, making them perfect for the winter months.

Although velvet is a popular choice, textures are shown through a rise in leather, suede and classic diamond buttoning in upholstery.



Houndstooth has been a hot trend on the cat walks and high streets in recent seasons, and we see no sign of that changing any time soon! The heritage-inspired print has appeared everywhere from skirts and shoes to curtains and cushions, but we believe our Enzo sofa collection in houndstooth makes an eye-catching and super-stylish addition to any home. The print adds depth, giving the illusion of a bigger space, so is great for large and small rooms alike. If black and white is too overwhelming for your customer, steer them in the direction of the more neutral houndstooth fabric colours such as stone or grey. It also has the ability to compliment many colours, making it an extremely versatile print.

For more details, visit our stand at the January Furniture show where the Enzo will be showcased.

At Whitemeadow, our products are ever changing and evolving. We not only keep up-to-date with current design trends, but help shape them by staying one step ahead. We give your business the latest trends with high-quality British made products, providing you with only the best for your customers. Make sure you visit the Whitemeadow upholstery and bed stands at the January Furniture Show 2018 ( Hall 1 F40 & G21) to see some of these trends brought to life!


AW17 New Product Photography Now Available

Following the huge success of our new AW17 product launches at the Manchester Show over the summer, we are happy to announce that all product imagery is now available to view and download from the customer portal area of the website. Log in to your account to access images, or sign up if you do not already have an account.


Whitemeadow Named in LSEG ‘1000 Companies to Inspire Europe’ List

We are delighted to announce that Whitemeadow have been identified as one of the London Stock Exchange Group’s '1000 Companies to Inspire Europe'. The report is a celebration of the most dynamic small and medium sized businesses across Europe, and follows our inclusion in the '1000 Companies to Inspire Britain' 2015.

To be included in the list, companies needed to show consistent revenue growth over a minimum of three years, significantly outperforming their country peers. More detail on the methodology can be found in the report online at

Whitemeadow Managing Director Ian Oscroft commented “We are delighted to have been included within the list of 1000 Companies to Inspire Europe. We have a simple ethos and vision within the business to achieve a high level of value and quality for our customers whilst maintaining a healthy and thriving business for our employees. We are now at the forefront of upholstery manufacturing within the marketplace and have become a well-respected supplier to our many customers.”

We look forward to sharing this news within the industry and with our customers in the coming weeks!


Whitemeadow Wins The Furniture Makers’ Company Football Cup

Furnishing industry employees from around the UK descended upon Coventry for the fifth annual Sealy Cup five-a-side football tournament in aid of The Furniture Makers’ Company, the furnishing industry’s charity.

Whitemeadow entered 3 teams into the 5-a-side Football Tournament for the first time, with high hopes of bringing home the silverware.

There was fierce competition within the tournament, with Lebus, Celtheath, Hypnos and Designer Contracts being some of the teams to compete against.

After a tough group stage, the Whitemeadow Wanderers and Warriors both made it through to the Semi-Finals, to play against each other, with the Wanderers coming out on top.

That set up the final, Whitemeadow Wanderers V Lebus Upholstery, with Lebus having won every game prior.

After going up 3-0, the Wanderers were cruising to victory, but quickly conceded 2 goals which led to a nerve-racking final few minutes.
After a hard fought battle, the boys managed to hold out and secure a 3-2 victory to take home the trophy!

Not only did Whitemeadow win the overall tournament, but Aaron Cann (Wizards) also won Player of the Tournament, so even more silverware to take home.

A great day overall, a huge thank you to The Furniture Makers’ Company and Cabinet Maker for organsing and sponsoring the event.

The trophy will be proudly displayed at Whitemeadow HQ.

See you again next year!


New Product Photography Released

Following the launch of our brand new SS17 Collection we now have all of the product photography available.

The images will very soon be uploaded on to our customer portal, and include the very popular Franklin & Lola ranges, alongside all of the Content by Terrence Conran product ranges.

Log in to your online account for access to the images!



Whitemeadow Partners Content By Terence Conran


We were thrilled to exhibit at the January Furniture Show this year, returning to the show after a five year haitus. We launched the +plus Collection, a collaboration between the well established upholstery manufacturers Whitemeadow, and the Content by Terence Conran brand, with a collection comprising of 5 unique designs.

The five upholstery styles were designed by the Conran team in collaboration with Whitemeadow, with each model having a particular style and point of difference, with the hope that this offers all customers something, whatever their style may be.

Taking inspiration from a broad range of styles from mid-century to Scandinavian, the collection combines a highly affordable offer with well designed pieces, with quality and comfort at the forefront of the collection.


Whitemeadow Launches Upholstery Design Award 2017


The Furniture Makers’ Company, the furnishing industry’s charity, and Whitemeadow Upholstery are delighted to announce the launch of the first-ever Whitemeadow Upholstery Design Award for 2017.

The new award, which was launched on Monday 30 January 2017, will ask students to design a commercial upholstery range of sofas or chairs for the home, focusing on excellence in design, materials, craftsmanship and function.

The competition is open to any product design or furniture design student over the age of 18 in full time education at any college or university in the UK.

The winner will be offered a paid work placement within Whitemeadow’s busy design department at its base in Sutton In Ashfield, Nottinghamshire, where they’ll receive insight into the practical side of upholstery design and manufacture.

Ben Burbidge, Master of The Furniture Makers’ Company, said: “As the furnishing industry’s charity, we want to encourage new talent to enter our industry and have put in place an extensive education programme to help create a powerful workforce for the future.

“We would like to thank Whitemeadow for sponsoring this new award, which will challenge young people to think both creatively and commercially, and for offering such a fantastic prize to the winner.”

Ian Oscroft, Managing Director at Whitemeadow, said: “We are absolutely delighted to be partnering with The Furniture Makers’ Company, our industry’s charity, on this new award. There is a wealth of talent out there and we’re excited to see what the students can design.

“We know that to ensure Whitemeadow stays at the forefront of the industry, we need to continually bring fresh new designs to the market and to that end we encourage a working climate for inspiration. We look forward to welcoming the eventual winner and helping them develop as a designer.”

The deadline for entries is Friday 14 April 2017.

The information pack and application form is available by emailing Damilola Bamidele:


January Furniture Show 2017

For the third consecutive year, Whitemeadow attended one of this country’s largest and singularly most important furniture shows at the NEC - JFS 2017.

The show provided us with the backdrop in which to launch of our Spring/Summer 2017 upholstery collection with a number of significant and very positive surprises for the trade to witness and secure orders against.
One of our surprises to the trade was the association with Content by Terence Conran, a design-led brand famous for their owner’s reputation as one of this country’s most successful entrepreneurs and designers; Sir Terence Conran.

We presented four designs among an array of complimentary accent pieces from their collection. This certainly caught the attention of retailers which reflected in the number of orders placed for this upholstery collection, from both established and new accounts.

It was pleasing to hear our customers commenting that we had some of the strongest and most comprehensive design styles at show, with the quilted, multi coloured ‘Tutti Frutti’ range generating much interest.


Other models which courted a strong order book and positive reaction included our ocean themed, Bossanova, Alongside a myriad of new models such as Malvern, our classy scrolled arm model, Lola, our more compact transitional product with a fresh floral fabric story, and Lyon in Marine Teal and contrastic bold geometrics, taking a nod at American sixties styling.

Many thanks to all customers who paid a visit to the Whitemeadow Stand this year, we look forward to delivering your new floor displays over the coming months.

Next Stop – The Manchester Furniture Show, July for the Autumn/Winter 17 collection.


Whitemeadow Launches Content Plus Range by Terence Conran

There are not many designers who the broader public would be familiar with, like they are with Sir Terence Conran, one of this country’s leading furniture designers. With an illustrious career spanning nearly six decades he embodies an entrepreneurial spirit, intrinsically woven with creativity.

Whitemeadow is proud to have developed an all new Content Plus range of upholstery with the Content by Terence Conran team. The range has been developed to embody the design style and detailing central to Sir Terence Conran’s design philosophy.
As a result, models like Aster retain a sense of clarity, with clean fluid lines and subtle detailing throughout. The model features a distinctive front plinth with integrated turned legs made from oak, available in a number of finishes.

Other designs within the range include Isla, a model which retains a sense of luxury at the heart of this design, in part thanks to its velvet cover story. Detailing again plays a valuable part such as buttoned back cushions, beautifully finished slim leg profiles, available in an inspired range of metal and wood finishes.

As with all pieces within Content by Terence Conran range, its influences hark back to the modern design movement of the 1960’s, of which Sir Terence Conran played a significant and influential part of.

So why not see more of the exclusive to Whitemeadow, Content Plus collection at this year’s January Furniture Show as part of the Whitemeadow Stand, in Hall 1, Stand F40.


Whitemeadow to Launch New Designs at JFS 2017

It’s always an exhilarating time prior to launching new product ranges at a forthcoming trade show, in particular we look forward to the January Furniture Show at the NEC . JFS 2017 is the largest show of the year, with anyone and everyone within the furniture and interior industry set to attend.

Images of the Whitemeadow Stand JFS 2016


All of the most reputable companies and brands across numerous product categories including upholstery, cabinet and beds will be presenting their new collections to the trade. For the third year in a row Whitemeadow will be located at our usual spot in Hall 1, Stand F40.
After the initial set-up week, where all exhibitors meticulously prepare and perfect their stands, the show officially opens on Sunday 22nd January through to Wednesday 25th January.

Whitemeadow will once again be proudly presenting our SS17 collection of exciting new designs and fabrics – A window of inspiration to the trade which has proven to be successful for us over recent years.


With months of hard work by all parties involved, the sense of pride in representing the company and its products at such a show is tangible, providing all sales managers with the necessary shot of energy and drive to secure as much business as possible.
The January Furniture Show provides an outstanding window of opportunity and inspiration for buyers, both current and new, playing a significant part in setting us up for the year ahead.

We look forward to seeing you there.


Whitemeadow Visits MoOD Show, Brussels

Here at Whitemeadow we look forward to the annual trip to Brussels to one of the major trade shows in our calendar, MoOD. Visiting rather than exhibiting, this trip is often a catalyst for the new fabric trends to make their way into our ranges.

This year saw the show move from its long standing home to a new, fresh environment. Having had a quick google as to what we could expect, it was safe to say that we were slightly wary of the so called ‘sheds’. Arriving at the show we were pleasantly surprised. Apart from being slightly warm (the air-con was broken and Brussels was experiencing a heat wave), the halls were light and airy allowing the fabrics to be showcased to their best potential.

Walking around the show the stands were smaller than before but it didn’t mean that the offerings were limited, from your basic plain fabrics to sumptuous velvets, there was plenty to explore. It became clear that digital printing onto all types of fabrics was something that a lot of suppliers for the upholstery sector are experimenting with, achieving varying degrees of success. Some of the most interesting we saw are pictured below.

Brussels Fabric 2 picture1 Brussels Fabric 1

We also saw a resurgence in more natural looking fabrics. Chunky plains with the desired natural look but the performance characteristics of synthetics. These were often paired with accent fabrics covered in plant and flower motifs, a trend that has worked its way into the interior market from women’s fashion.

brussels3 brussels2 brussels1

Whitemeadow source fabrics from all corners of the world which means it can sometimes be difficult to see all fabrics when they are still new. Having the majority of our main suppliers under one roof means that we can contrast and compare and choose the best fabrics for any projects we are working on. It also gives us the opportunity to find brand new suppliers that we may not have seen before enabling us to offer our customers something new and exciting.

Overall, an interesting show with some lovely new fabrics which we hope to present to you very soon. See you again next year MoOD.